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托福听力练习-科学美国人60秒:药品广告副作用警示

2017-02-23 16:49:00来源：科学美国人60秒

点击查看>>科学美国人60秒音频：药品广告副作用警示

　　科学美国人60秒中英文翻译：药品广告副作用警示

　　科学美国人60秒英文文本

　　Medications come with long lists of potential side effects.

　　Now a study finds that the litany of unpleasant consequences does not deter prospective purchasers.

　　In fact, those warnings might actually increase drug sales.

　　For the study, subjects were shown two different versions of ads for three different products:cigarettes, artificial sweeteners and medications.

　　One version of the ads clearly warned of potential perils—for example, hair loss, weight gain or stroke.

　　The other set of ads were warning-free.

　　Subjects who saw ads with warnings were initially less likely to buy the products.

　　But when surveyed again some time later, they were actually more likely to make the purchase than were those who saw ads without the warnings.

　　The study is in the journal Psychological Science.

　　The researchers say after some time goes viewers of the ads interpret the listing of negative side effects as a show of good faith: a sign of trustworthiness.

　　Who would have thought you could increase demand with...nausea, diarrhea, bloating, etcetera….

　　中文翻译请点击下一页

本文关键字: 托福听力练习 科学美国人60秒

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