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托福阅读素材之品牌声誉经营

2015-01-15 17:49:23来源：网络

　　2015年托福考试已经开始，对于每一位参加托福考试的同学来说都是新的开始，那么我们对于托福听说读写都需要采取怎样的复习方法?这四项又需要注意些什么呢?我们分别谈一下。下面是新东方在线托福小编整理的托福阅读素材之品牌声誉经营，供同学们参考!

　　In February, Google found itself in an unusual position: out of step with its customers. When the company launched Buzz, its social networking service, it faced a barrage of criticism from users who objected to the way it had automatically enrolled users of Gmail, its e-mail service, into the new offering. Their gripe was that it would make their private contacts public. Google was stung by the uproar but put it down to a mistake made in good faith and quickly made Buzz optional.

　　2月，谷歌(Google)发现自己陷入了一个不同寻常的境地：与客户步调不合。公司推出社交网络服务Buzz时，遭到用户的猛烈批评，他们反对谷歌将电子邮件Gmail的用户自动注册为新服务的用户，抱怨这会公开自己的私密联系人。这场骚乱对谷歌造成了打击，但公司将此归为无心之失，并迅速把Buzz变成可选服务。

　　For a company that ranked second in a recent survey by Fortune magazine of the world's most admired companies, getting it so wrong with users was uncomfortable. It also begged the question of how a company known for being so intuitively connected to consumers could get it so wrong.

　　在《财富》(Fortune)杂志近期的世界最受尊敬公司调查中，谷歌排名第二。对这样一家公司来说，对用户的了解错到如此地步是令人不安的。这也提出了一个问题：一家以与消费者心有灵犀而出名的公司怎么会犯错呢?

　　Google had established its reputation on the back of the functionality and ease of use of its search engine, a stream of popular innovations and a declared commitment to free access to information and the democratisation of the internet. Estimates vary wildly, but in 2009 one research agency, Millward Brown Optimor, valued the Google brand at $100bn.

　　谷歌的声誉依赖于搜索引擎的功能性和易用性、接连不断广受欢迎的创新、以及对自由获取信息和网络民主化的公开推崇。市场对谷歌品牌价值的估算相去甚远，但2009年，研究机构Millward Brown Optimor对它的估值为1000亿美元。

　　But, even before the furore over Buzz, there were signs of cracks in the edifice. Google's reputation took a beating over its decision to enter the Chinese market, where it initially agreed to government demands to censor search results, only to recant and redirect users to a non-censored site in January based in Hong Kong. Observers wondered if the decision to enter China in the first place had compromised Google's founding values, summed up in its unofficial motto: "Don't be evil."


本文关键字: 托福阅读素材

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