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托福阅读素材：iPad mini

2015-01-20 16:19:45来源：网络

　　托福阅读备考我们需要掌握大量的词汇以及长难句的理解和一些背景材料，如果勤练习真题加上方法技巧，相信大家会有不错的收获。下面是新东方在线托福小编整理的托福阅读素材：iPad mini，供同学们参考!

托福阅读素材：iPad mini

　　The iPad had a 68% share of the tablet market in the second quarter, estimates Strategy Analytics. But smaller, cheaper tablets like Amazon.com's Kindle Fire, Google's Nexus 7 and Samsung's Galaxy Tab may be starting to eat into the iPad's sales growth.

　　During Tuesday's event to unveil the new iPad Mini, chief Tim Cook said Apple a couple of weeks ago surpassed 100 million iPads sold. That implies the company may have sold under 16 million in the quarter ended in September.

　　That is fewer than the 17 million sold the prior quarter. It is possible that customers were delaying purchases in anticipation of the iPad Mini launch. Whatever the reason, that won't please analysts expecting Apple to report a bump up in iPad sales when it releases quarterly earnings Thursday.

　　And the iPad Mini, with a price tag of $329, may be too expensive to attract price-sensitive buyers that are turning to rivals. The Nexus 7 and Kindle Fire are substantially cheaper at $199. Apple shares quickly fell 2% when pricing of the new device was announced.

　　On the one hand, the high price should protect Apple's sizable tablet gross margins, which Credit Suisse analyst Kulbinder Garcha estimates at around 40%. Amazon, in contrast, likely doesn't do much better than break even on its tablet sales.

　　On the other hand, it may be worth sacrificing margins if that means more consumers get hooked on Apple's ecosystem. When consumers buy an iPad, they may be more inclined to buy an iPhone or a Mac. The iPod got consumers to put their music in iTunes, for example, encouraging them to jump to the iPhone when that product was released.

　　Considering repeat purchases of all of these products every few years, it makes sense for Apple to get consumers accustomed to its devices. But Apple isn't likely to drive its penetration that much deeper into the population with a too-expensive iPad Mini.

　　A similar challenge faces Apple in smartphones. Currently, Apple is ceding a huge chunk of the market to cheap devices running Google's Android operating system.

　　Consumers in emerging markets often can't afford high-end smartphones like the iPhone, which has a wholesale price of more than $600. Wireless carriers in those countries often won't subsidize the cost since customers aren't paying anything near as much as they do in, say, the U.S. for data and voice plans.

　　Mr. Garcha estimates the market for smartphones over $500 will be 194 million units in 2015. While Apple sells some older model iPhones at lower prices, the largest segment of the market is still unaddressed.

　　For devices between $200 and $400, Mr. Garcha estimates 2015 unit sales of 315 million. Addressing that market may be necessary to promote growth before long. By 2014, the iPhone will be sold by a large majority of wireless carriers serving high-end customers world-wide.

　　Going cheap risks eating into sales of Apple's higher-margin models, but that may be a risk worth taking if it means Apple can cultivate an even bigger band of loyal users.

　　以上就是新东方在线托福小编整理的托福阅读素材的相关内容，更多资讯敬请访问新东方在线托福频道，祝大家取得理想的成绩!


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