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托福IBT高分作文:广告可以体现国家

2015-05-19 12:19:28来源:网络

  托福IBT高分作文:广告可以体现国家新托福IBT考试中,作文是考生备考的重点与难点。托福IBT写作高分范文是练习托福写作的最佳素材。本文中新东方在线托福网为大家带来IBT高分作文写作思路分析及高分范文范例广告可以体现国家。希望对同学们的托福备考有所帮助。

  查看全部:新托福IBT高分作文|IBT高分范文

  托福IBT高分作文:

  Can advertising tell you a lot about a country?

  Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.

  托福IBT高分作文分析:

  同意这个观点更容易写一些。陈述立场后,说明广告是怎样反映一个国家的历史、文化、以及其他情况的。

  通过比较来说明更容易写一些,比如:中国,与10年前相比,广告中的女性数量变多了,暴露的程度也提高了。说明人们的观念,以及社会的观念发生了变化。中国与欧美国家相比,中国广告中药物广告数量特别多。说明这方面的法制还有待改善。

  托福IBT高分作文范文:广告可以体现国家

  Advertising does not mean to educate or illustrate. Primarily it is a vehicle for business and it aims to sell products. As a result, the information we can gather from looking at advertisings is quite limited. However, the cultural ideas used to sell commodities reveal a society's value system, and from the nature of the advertising and the product it aims to sell we can draw conclusions as to which social demography might be the most affluent.

  In order to be most effective an advertising campaign will make use of the cultural values of a country. Obviously, companies will be able to sell more products if a great many people relate to the goods and the images used to sell them. For example, in a country like the United States where a great percentage of the population is religious, advertisers use expressions such as heavenly, divine, or revelation, because these have connotations that prospective customers will likely identify with. Similarly, advertisers will try to employ fashion models who embody a culture's ideals of personal beauty, because attractive men and women will sell more products than unattractive ones.

  Companies identify social demographics or parts of society that are most likely to buy their products and design their advertisings accordingly. For example, teenage girls are more likely to buy mobile phones than retired factory workers. Thus companies will make use of fashion trends in their ads and probably pay a famous pop singer a big chunk of money to endorse their product. If the majority of all advertisings in a country are geared towards a specific target market or audience, then this part of the population probably has the most financial resources at their disposal.

  Although we can learn some things about a country by looking at its advertising we have to remember that this knowledge is limited. After all, advertising is only directed at people who have the means to buy consumer goods. Thus advertising does not tell us anything about the overall prosperity or likes and dislikes of a country. Also, advertising not only reflects but also tries to shape and change cultural values. Therefore, it does not accurately reflect the exact state of a country's culture.

——本文转自新东方在线论坛

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