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托福阅读词汇题:attributes&attitudes

2015-08-20 11:15:33来源:网络

  【托福阅读词汇题:attributes&attitudes新托福TPO阅读中,词汇题是重要托福阅读题型。托福阅读词汇题做题需要考生掌握一定的词汇量和做题技巧。本文中新东方在线托福网汇总了新托福阅读词汇150题:attributes&attitudes。

  Paragraph 4: The use of celebrities such as singers and movie stars is common in advertising. The intention is for the positively perceived attributes of the celebrity to be transferred to the advertised product and for the two to become automatically linked in the audience's mind. In children's advertising, the "celebrities" are often animated figures from popular cartoons. In the recent past, the role of celebrities in advertising to children has often been conflated with the concept of host selling. Host selling involves blending advertisements with regular programming in a way that makes it difficult to distinguish one from the other. Host selling occurs, for example, when a children's show about a cartoon lion contains an ad in which the same lion promotes a breakfast cereal. The psychologist Dale Kunkel showed that the practice of host selling reduced children's ability to distinguish between advertising and program material. It was also found that older children responded more positively to products in host selling advertisements. 【TPO14- Children and Advertising】

  9. The word "attributes" in the passage is closest in meaning to

  ○ evaluations

  ○ attitudes

  ○ actions

  ○ characteristics

  答案见下一页:

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