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　　新托福写作素材：医疗保障

　　The smart way of providing affordable health care

　　As India’s masses increase in affluence and awareness, they are demanding access to better health care.But the supply of conventionally-delivered health care services cannot hope to keep up with the ever-increasing demand. The clamour for specialists able to address issues beyond what often poorly-trained general practitioners can handle is getting especially loud. To understand the scope of the issue, here are the statistics for selected health care specialists in India vs the US.

　　The US is widely considered to have a shortage of specialists, as well as a shortage of primary care physicians in rural areas. It has suffered from such shortages for decades. By comparison, India has asuper-shortage of specialists.

　　Providing new means of affordable access is no small task. We see five factors that must be addressed: First, services of specialists must not only accessible, but also affordable to both urban and rural India. Indians have a high willingness to pay for quality health care diagnostics that are reasonably affordable. There is growing health care consumer awareness in India, so demand will continue to grow if care is affordable and accessible.

　　Second, services must be from a trustworthy source. Because of all the quacks and healers here, Indians are generally skeptical unless they can find genuine medical credentials. This is even true of “branded” health care services. People want “board certified” .

　　Third, convenience is a major factor for consumers. People lead busy lives. If you want to visit a specialist, appointments are hard to get and then you end up waiting in a queue. For many people, this means complicated logistics with family, cost of transport to a specialist facility, and lost income. Getting treated for the simplest of maladies, too, is an expensive investment.

　　Fourth, providing consultation needs to be convenient for specialists. Most specialists are busy, so to take on new clients, they need a solution which enables them to get more services done in the same time, and/or to make better use of their time when they are between patients or in transit.

　　Fifth, specialists need to earn money. While motivations vary for specialists, it is fair and right that they get paid for additional services delivered based on the time invested. Ensuring fair remuneration also helps ensure that they pay attention to quality. It must also be reasonably easy for a specialist to reliably receive payment.

　　Enter the new smart mobile platforms, which are soon going to be ubiquitous. In not too many years, it won’t be possible to purchase a new mobile phone that isn’t a smartphone. India has the cheapest mobile services on the planet. 3G is already available across much of India; there will continue to be a ferocious price war to capitalise on the 3G and 4G spectrum purchased by the mobile carriers. This is all good news for consumers and health care providers. Why? Because, the combo of ubiquitous smartphones and 3G datacreates a massive low-cost platform for delivering health care services–the foundation of Telemedicine 3.0.

　　Mobile platforms are changing the game for diagnostics, creating opportunities for Telemedicine 3.0. Here’s the formula for the future of diagnostics by many specialists: Smartphones, tablets and laptops(bring your own) at health clinic. Connected non-invasive diagnostic devices capture diagnostic and patient info. Phones/tablets connect securely via 3G/4G data to cloud-based apps. Cloud services connect to a network of specialists using smartphones/tablets, ready to provide fast responses.

　　Here are some of the diagnostic services ready for disruptive growth:

　　Radiology: CT scans, X-rays, ultrasounds can be captured by a technician. The remote radiologists can then view these images along with other relevant patient data wherever they are on their smartphones, tablets or laptops and provide diagnosis. Numerous companies provide this technology today in developed markets, and numerous startups are looking to create low-cost versions of the same in India.

　　Dermatology: Eighty-five percent of skin issues can be fully diagnosed by a dermatologist with a photo taken by a smartphone. From the embarrassing STDs and acne to rashes that don’t go away and other skin issues, there is a huge efficiency to the consumer and the doctor in managing the interactions through a mobile platform.

　　Source：http://forbesindia.com/blog/health/the-smart-way-of-providing-affordable-health-care/