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新托福口语解析:恐惧诉求

2017-03-13 14:35:34来源:网络

  为了帮助大家了解最新托福口语考试内容,新东方在线托福网为大家带来新托福口语解析:恐惧诉求一文,希望对大家托福备考有所帮助。更多精彩尽请关注新东方在线托福网!

  TASK4:

  阅读标题: Fear Appeal

  定义:When companies make advertisement to attract consumers, one of the strategies they adopt is called fear appeal. That is, they present some negative events or outcome people may encounter, and then provide solutions with their products or service.

  听力例子:The professor uses a construction company’s advertisement about roof maintaining to explain fear appeal. In the advertisement, a family was at first having vacation on a beach, laughing and enjoying their vacation. But at the same time, back in their house, water leaks like rainstorm. When they get back home, they say damage everywhere. Then the voice comes: you can avoid this in advance; hire our company to check and repair your roof and you will never be worried about such thing.

  以上就是新东方在线托福网为你带来的新托福口语解析:恐惧诉求,更多精彩敬请关注新东方在线托福网。

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