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Do you agree or disagree with the following statement? University studentsshould be required to take at least one course that teaches them the culture ofa country rather than their own.
University education constitutes a most crucial stage ina person's life. Not only does it mark the startingline ofadulthood, but it also prepares students for futurechallenges in society. More advanced knowledge is beinggained and practical skills are being cultivated in theprocess. In order to make higher learning more effective,some people propose that colleges should require thestudents to take at least one course on foreign cultures. I amin favor of such a motion.
Firstly, learning foreign cultures broadens the students'global vision. In effect, the world today is a coherent wholewith strengthened connections between different countries.Not a single nation should be secluded. As the major forceto construct the future world, university students arebearing inescapable responsibilities. An open mind is thebest way to assimilate essences of different cultures andintelligently utilize them whenever it is necessary. Moreover,with the arrival of the brand new era of information,globalization has made everyone a villager in a smallerworld. With this regard, trans-cultural communicationsindeed bring about a promising future for the society and itssocial members. Thereafter, it is highly imperative foruniversity students to take courses on foreign cultures.
Secondly, learning foreign cultures also helps youngadults obtain a more objective view about the real situationsin their home countries. Su Shi, an ancient Chinese poet,once presented his opinion stating, "I don'tknow whatMount Lu really looks like, just because I am within therange of it." Such a notion is simple in words, yet extremelyprofound in meaning. It vividly demonstrates the fact thatonly from a different angle could a person obtain the reallooks of his own surroundings. The same is true with thesocial reality nowadays. Through the comparison betweendifferent customs and cultures, students are enabled toknow their native cultures better.
Last but not least, former prejudice andmisunderstanding could be eliminated by taking suchlessons. Without a good command of foreign cultures,students may only have obscure conceptions about theoutside world. Misleading information from the media alsocovers the truth. Only in the class could the real facts begrasped and comprehended. Thus, the biased attitude heldpreviously can be corrected, which paves the way for moreextensive cooperation between countries and also helpspreserve world peace.
To conclude, chaining together all the meritselaborated above, we are completely convinced thatrequiring students to study foreign cultures is a beneficialchoice. The modern society has set higher standard forthose who are to construct the world in the near future.Faced with overwhelming challenges, each individual shouldbe well equipped with a vast range of knowledge and abroadened mind.
中文翻译:
广告业已经成为造就现代世界商业繁荣的不可缺少的力量。在当今竞争激烈的商业圈,所有雄心勃勃的企业都热切地加入到市场大战之中。的确,借助大众传媒传播的高品质广告有助于促销,并且可建立光辉的公众形象。然而,鉴于广告业的本质,“大多数广告都美化了商品”是十分公正的判定。
首先,大多数广告的初衷就是说服公众去购买。因此,商业广告商试图迎合消费者的心理取向。他们尽最大努力使促销商品显得颇具吸引力。例如,通过应用图像编辑软件或先进的视频技术,广告设计师能够为商品图片添加视觉效果,从而使其看起来更引人注目。在大多数情况下,平面广告里的图片在展示于媒体之前都经过了美化。电视广告也是如此。从某种角度来看,每则广告都可视为一件艺术品,它包含了超越其客观简介之外的元素。为了吸引消费者的注意力,多彩的想象力与创造力是不可或缺的元素。与此同时,它们通过强调商品的一流质量,试图给潜在购买者留下更好的印象。不必说,好质量是促使人们购买的最有效的刺激因素。
此外,广告所需的巨大投入以及市场的激烈竞争可能促使生产商在广告中夸大产品的优点。由于害怕遭受经济损失,厂商会不惜一切代价促销。于是,他们难免会采用狡猾的伎俩,包括故意掩盖某商品的缺陷,并将焦点完全集中在其优势上。有些企业也可能通过网络散播误导性或虚假信息来欺骗消费者。
因此,全社会都必须充分意识到广告的潜在副作用。为了保护消费者的共同利益,政府应该扮演重要角色。除了针对厂商与广告商制定更严格的规定,还需加强对大众媒介的监督。例如,瑞典已经颁布了针对12岁以下的儿童广告的禁令。
所以,消费者应该在诱人的广告语及迷人的宣传面前保持理智。任何鲁莽的举动都可能导致不必要的经济损失乃至令人遗憾的购买。只要将广告的本质牢记在心,人们遭受不良影响的几率就会降低。无论如何,最终选择权是属于购买者自己的。
注释:
establish oneself as... 使自己成为......
commerce n. 商业
marketing campaign 营销活动;销售策略
seek to... 试图......;争取......
photo editing software 图像编辑软件
print ads 平面广告
face-lifting 修整;翻新
fine art 美术品;绝妙工艺
first-class adj. 一流的
financial loss 经济损失
spare no effort to... 不遗余力去做......
inevitable adj. 不可避免的
tricky adj. 狡猾的
formulate vt. 制定
regulation n. 规定
issue a ban on... 发布对......的禁令
slogan n. 广告语;标语
description n. 描述
the real nature of... ......的本质
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