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托福听力练习-科学美国人60秒:购物中的秘密

2017-02-17 17:43:44来源：科学美国人60秒

点击查看>>科学美国人60秒音频：购物中的秘密

　　科学美国人60秒中英文翻译：购物中的秘密

　　科学美国人60秒英文文本

　　Holiday shopping has its fair share of headaches—the crowds, the long lines and, of course, the stress of finding the perfect gift for everyone on your list.

　　But it turns out that shopping for multiple people can make you a less thoughtful gift-giver.

　　That's according to a study in the Journal of Consumer Research.

　　Researchers conducted six experiments asking participants to shop for one person or multiple people.

　　The study subjects were told the recipients'preferences.

　　When shopping for multiple people, the gift-givers seemed intent on varying the presents, rather than getting the best gift for each recipient.

　　This behavior is called overindividuation and arises from the desire to be thoughtful and treat each gift-getter as unique.

　　Even if there was no way for two recipients to find out they got the same gift, the volunteers still varied the presents.

　　Asking them to put special thought into their gifts only exacerbated overindividuation.

　　So how to make sure a gift is a sure-fire hit?

　　The researchers suggest: buy your loved ones what they'd most likely get for themselves.

　　中文翻译请点击下一页

本文关键字: 托福听力练习 科学美国人60秒

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