课程咨询

托福考试网 托福资料下载 托福资讯 0元讲座 水平测试

托福考试练习
新东方在线 > TOEFL > 托福听力 > 正文
托福培训

扫码免费领资料

内含托福全科备考资料

更有免费水平测试及备考规划

托福培训

扫码关注掌握一手留学资讯

回复XDF免费水平测试

录播精讲 直播课HOT

托福听力练习-科学美国人60秒:广告如何影响消费者

2017-05-04 14:14:00来源：科学美国人60秒

点击查看>>科学美国人60秒音频：广告如何影响消费者

　　科学美国人60秒听力练习：广告如何影响消费者

　　科学美国人60秒英文文本

　　One way advertisers convince us to buy something is to remind us that we’ve enjoyed their product before. Unfortunately, we can have fond memories of a product that we’ve never even had. Or that doesn’t even exist.

　　A hundred volunteers looked at print ads for Orville Redenbacher's "Gourmet Fresh" popcorn—a variety that researchers made up. Some subjects saw an ad with a vivid description of the brand's “big white fluffy kernels." Others saw a less evocative ad.

　　A week later, subjects who saw the vivid ad were twice as likely to believe they'd tried this fictional product as were subjects who saw the plain ad. In fact, the believers were as confident that they had tried the popcorn as were people who actually ate popcorn after seeing the fake ads. The study is in the Journal of Consumer Research. [Priyali Rajagopal and Nicole Votolato Montgomery, "Imagine, Experience, Like: The False Experience Effect” Link to come]

　　Previous marketing surveys have shown that if you think you've tried something before, you tend to like it more and you're more likely to buy it. So next time you're about to grab a product that you know you love, stop and think: have you actually tried it? Or have ads just made you think you did.

　　—Christopher Intagliata

　　中文翻译请点击下一页

本文关键字: 托福听力 科学美国人60秒

上一页 1 2 下一页

托福辅导

关注新东方在线托福

托福机经·Official题目练习

考前重点突破·听说读写海量资料

更多资料

关注新东方在线托福，
回复【XDF】获取大礼包

托福辅导
  • 1.打开手机微信【扫一扫】，识别上方二维码；
  • 2.点击【添加】，回复对应关键字领取学习资料。
更多>>
更多内容

免费获取托福备考大礼包

微信扫描下方二维码 立即领取

托福辅导
更多>>
更多公益讲座>>
更多>>
更多资料
托福TPO 托福听力练习 托福口语练习 托福阅读练习 托福写作练习
我要
反馈 返回
首页
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10