托福综合写作优秀作文练习题：美国的环保认证法

　　Well, despite what many people say, thereis good reason to think that many American wood companies will eventually seek Ecocertification for their wood products.

　　尽管有很多人那么说，但是还是有很充分的理由来促使美国木材公司逐渐为他们的产品寻求环保认证的。

　　First of all, consumers in the UnitedStates don’t treat all advertising the same. They distinguish betweenadvertising claims that companies make about their own products and claims madeby independent certification agencies. Americans have a lot of confidence inindependent consumer agencies. Thus ecologically-minded Americans are likely toreact very favorable to wood products ecologically certified by an independentorganization with an international reputation for trustworthiness.

　　首先，美国消费者对于不同广告的态度也是不一样的。他们可以区分哪些是公司企图宣传产品的广告说辞，哪些是来自独立认证机构的评价。美国人对于独立消费机构的评判还是很有信心的。美国人很有环保理念。因而，拥有来自于国际声望独立组织认证的木材产品还是很有兴趣的。

　　Second point, of course it’s true thatAmerican consumers care a lot about price. Who doesn’t? but studies of howconsumers make decisions show that price alone determines consumers’ decisions onlywhen the price of one competing product is much higher or lower than another.When the price difference between two products is small, say, less than fivepercent as is the case with certified wood, Americans often do choose onfactors other than price. And Americans are becoming increasingly convinced ofthe value of preserving and protecting the environment.

　　第二，诚然美国消费者对价格很敏感。可是谁不是这样的呢?但是消费选择的研究发现只有当价格差很大的时候价格才会成为唯一的决定因素。当两个产品的价格差很小，比如小于百分之五的时候，其他因素就会影响美国消费者的选择。而认证木材的价格差恰好在这个范围。而且美国人越来越重视环境保护了。

　　And third, US wood companies shoulddefinitely pay attention to what’s going on in the wood businessinternationally, not because of foreign consumers but because of foreigncompetition. As I just told you, there’s a good chance that many Americanconsumers will be interested in Eco certified products. And guess what? IfAmerican companies are slow capturing those customers, you can be sure thatforeign companies will soon start crowing into the American market, offering Ecocertified wood that domestic companies don’t.

　　第三，美国木材公司必须要关注国际木柴行业的趋势。这不是因为国外的消费者，而是因为国外的同行。我可以告诉大家，美国的消费者会对环保产品越来越感兴趣，而这是一个极佳的机会。为什么呢?这是因为如果美国的公司没有及时地抓住消费者，那么当国外的公司提供美国所没有的环保产品，他们可以很快递占领美国市场。

　　托福综合写作听力笔记：

　　Main point: prejudice

　　Sub point one: don’t, the same, independentcertification, ecologically certified

　　Sub point two: much higher or lower, lessthan five percent, value, environment

　　Sub point three: foreign competition,interested, offering Eco certified wood

　　本篇范文可以借鉴的模板是：

　　The lecture and the reading passage givecontradictory opinions on the topic of_________. The passage explains that________ while the lecture provides several counterarguments to this view.

　　First, the lecturer argues that the readingpassage is too general in its statement that________. He assertsthat________.

　　The lecturer also refutes the second pointin the reading – that_________. The professor contends that________.

　　Finally, _________, according to theprofessor, is__________. According to the reading, however, ____________.

　　托福综合写作范文(仅供参考)：

　　The lecture and the reading passage givecontradictory opinions on the topic of Eco certification, a form ofaccreditation conferred by an international agency in recognition of acompany’s ecofriendly practices. The passage explains that it is not necessaryfor American wood companies to pursue Eco certification while the lectureprovides several counterarguments to this view.

　　First, the lecturer argues that the readingpassage is too general in its statement that American consumers rejectadvertising completely. He asserts that Americans do not trust advertisingclaims for a product only when these claims are made by the company that sellsthe product. When a claim is made by an independent third party such as a woodcertification company, he posits, consumers respond very positively with strongacceptance of the certified product.

　　The lecturer also refutes the second pointin the reading – that price-sensitive American consumers are likely to choosecheap wood products without certification. The professor contends that certifiedwood is only slightly (less than 5%) more expensive than uncertified wood, andtherefore, he argues, consumers will tend to ignore the price difference andchoose the eco-friendly product.

　　Finally, receiving eco-certification is,according to the professor, an important strategy used by American wood companiesto ensure that their products can compete against Eco certified wood productsimported into the domestic market from foreign countries. According to thereading, however, this strategy is unnecessary because American consumers arelikely to be content with domestically manufactured products, even if they arenot Eco certified.