科学美国人60秒:未成年饮酒对酒类品牌的种族偏见

　　科学美国人60秒中文翻译：

　　The assumption is that when teenagers want to drink, they buy the cheapest beer or booze or just suck down whatever they can steal from their parent's liquor cabinets. 假设是青少年有了酒瘾后就会买最廉价的啤酒或酒类，或干脆从父母酒柜里偷酒喝。

　　But a new study finds that when it comes to liquors, there's a racial divide—brands like Hennessy Cognac and Ciroc Vodka are preferred by black youth. 但一项新的研究发现对于酒存在一种种族上的分歧—比如轩尼诗Cognac白兰地及Ciroc伏特加就受到黑人青年的喜爱。

　　In fact, twelve alcohol brands among the top 25 preferred brands for black drinkers don't appear at all on the top 25 for young white drinkers. 实际上，受黑人青年青睐排名前25的酒类当中，有12种酒没有出现在白人青年首选的25款酒中。

　　The one thing that we were able to find that tied all those brands together is that they were all heavily promoted in urban music culture. 我们发现所有这些品牌的共通点是它们都在城市音乐文化中进行过大力推广。

　　The study's lead researcher, Michael Siegel of Boston University's Graduate School of Public Health. 这项研究的主要研究人员是波士顿大学公共卫生学院的迈克尔·赛格尔。

　　There are specific songs about those brands, there are artists, in some cases, actually are spokespeople for the brand, there are artists that are paid by alcohol companies with very large marketing deals. 这些品牌有着特别的歌曲;有艺术家为其进行创作，某些品牌实际上还有代言人;而且酒品公司通过大型营销方式出资聘请艺术家。

　　The findings are in the Journal of Substance Abuse. 这项研究已经在《药物滥用》杂志上发表。

　　The message of much of these lyrics is through alcohol and specifically through these particular brands you can actually obtain a slice of prestige and a slice of upper social class, maybe not in real life but it makes you feel like you're obtaining that through the use of these particular brands of alcohol. 歌中通过酒，或者更具体到酒的品牌，让你能够产生一点威信及些上层社会的优越感，也许这些在现实生活中并不存在，但是品尝这些酒后你就有这样的感觉。

　　Siegel's research also compiled examples of alcohol brand promotion: 赛格尔也对酒品推广的例子进行了研究：

　　Nas is featured in Hennessy campaigns, Rick Ross is a spokesman for 1800 Tequila and Diddy has a hundred-million-dollar marketing deal with Ciroc. 轩尼诗主打Nas;里克·罗斯代言1800年龙舌兰酒;吹牛老爹与诗珞珂伏特加有着1亿美元的合同。

　　And even when artists are not directly endorsing liquors, branded lyrics are working their ways into their songs, and into teenager's ears. 尽管艺术家们并没有直接推广酒品，但却通过这样的方式进入青少年们的耳中。

　　So parents, keep the lock on the liquor cabinets—and keep an ear on what your teenagers are listening to. 因此为人父母们，锁好酒柜，而且注意下你们的孩子在听什么。

　　以上就是新东方在线托福网为你带来的科学美国人60秒中英文文本翻译音频下载等资料，更多精彩敬请关注新东方在线托福网。